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DOI: 10.1016/j.bushor.2009.09.003
OpenAccess: Closed
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Users of the world, unite! The challenges and opportunities of Social Media
Andreas Kaplan,Michael Haenlein
Social media
World Wide Web
Social media optimization
2010
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“Users of the world, unite! The challenges and opportunities of Social Media” is a paper by Andreas Kaplan Michael Haenlein published in 2010. It has an Open Access status of “closed”. You can read and download a PDF Full Text of this paper here.